The Palin Factor

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Below is a guest blog entry by economist and MoJo author Nomi Prins:

Election campaigning is about winning. Winning is about not underestimating your opponent or how their choices might impact voters outside the pundit-belt. So, perhaps Alaska Governor Sarah Palin wouldn’t have been McCain’s first choice for vice president if there weren’t any lingering hard feelings about Hillary’s campaign or lack of consideration for the VP slot. Or perhaps Palin would have been selected anyway.

Whatever the case, the Democrats are in a tough position after Obama’s electrifying speech. It would be as hypocritical for them to attack Palin’s experience level as it is for McCain to have selected her after dissing Obama’s lack in that department.

It would be imprudent to assume that no one votes for the bottom of the ticket. Maybe that was the case in the past. But, this is a very historically different race, on many levels, and the female factor should not be underestimated.

Obama was propelled into the national consciousness by an amazing speech at the 2004 convention, and has a truly inspiring back-story and way of stirring voters. Palin may or may not do the same, but no one know yet. Meanwhile, Obama can only attack her and McCain on policy choices and how they impact the American population.

Obama took a risk in not choosing a woman who captured 18 million primary votes as VP, and then not explaining why. McCain seized on that omission by choosing the relatively unknown Palin as a result. Obama must now walk a fine line. He can criticize what Palin has done, or believes. But he must recognize her for the historic choice (to take a page from McCain’s ad on Thursday congratulating Obama) she is. That could be the only way to capture the millions of female voters across the country, many of which, yes, voted for Hillary and haven’t yet decided on Obama.

McCain will praise Palin’s qualities as much as he will praise Hillary’s accomplishments. He and she will extol women’s suffrage with extreme political zeal. It may be theatrical, it may be pandering—but political pandering is a very effective path to victory. And, it requires a revised game plan for Obama.

—Nomi Prins

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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