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The next time you retrieve that suit from the dry cleaner’s, consider that you may be picking up more than you dropped off. Clinging to most freshly dry-cleaned clothing are traces of perchloroethylene, a chlorine- based compound used by 90 percent of all dry cleaners. Listed by the EPA as a hazardous air pollutant and a “probable human carcinogen,” perc has also been linked to neurological damage and reproductive disorders.

The largest consumers of perc, dry cleaners use an estimated 250 million pounds of the compound annually. While exposure to contaminated garments poses minimal health risks, a more serious threat from perc exists in our air, food, and water. Both the production and incineration fo this organochlorine create hundreds of toxic byproducts, and flushing perc into the sewer system contaminates groundwater supplies. Environmentalists are clamoring for a phase-out of this dirty cleaning solvent.

The enviros offer an alternative to perc, dubbed “GreenClean,” based on water, natural soaps, head, steam, and skilled labor. In addition to eco-dry cleaning’s obvious benefit–it doesn’t pump toxins into the environment–GreenClean offers a number of advantages, according to Greenpeace analysts:

Better Results:
EPA data and consumer surveys show GreenClean equals or outperforms perc.
More Jobs:
Because GreenClean relies on individual treatment of garments, it requires a 21 percent increase in labor–a cost offset by reductions in other operating expenses, such as chemical costs and hazardous waste disposal fees.
Increased Profit:
EPA numbers show that GreenClean operations require a 41 percent lower investment than traditional setups and yield a 5 percent higher profit.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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