See for yourself: The spiked PSA

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This video (QuickTime, 3.2 Mb) is a anti-smoking public service announcement that aired in California until it was pulled by governor Pete Wilson.

In the May/June issue, Mother Jones Editor-in-Chief Jeffrey Klein writes:

Dr. [David] Kessler’s imminent ruling that nicotine is a drug will up the ante for tobacco. The industry is already gearing up its disinformation campaign to label opponents un-American health nazis who want “big government” to curtail natural freedoms. But we’re not calling for prohibition. Adults have a choice whether to smoke. Yet even most adult smokers want curbs on tobacco marketing so that it won’t hook a new generation.

The tobacco industry knows which curbs work and which don’t. The most effective anti-smoking campaigns expose Big Tobacco’s cynical manipulation of a public it deems gullible. Such ads had a considerable effect in California until they were yanked from the airwaves by one of tobacco’s stealth allies, Gov. Pete Wilson. He and the industry prefer finger-wagging ads that encourage adults to call an 800 number if they see youngsters buying cigarettes. The first type of campaign tells kids they’re suckers if they light up; the second subtly encourages them to rebel.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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