Welcome Back, Boycotter p.4

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Flipper on Nine-Grain?
Kroger tuna; Kroger Co. supermarkets

After the largest stink in boycott history in the late ’80s and early ’90s, major U.S. supermarket chains and tuna brands agreed to a strict standard, written by Earth Island Institute, for “dolphin-safe” tuna. But not The Kroger Co. of Cincinnati, Ohio — Kroger not only refuses to adopt the EII standard, it buys tuna from a Mexican cannery that also refuses the standard. Both Kroger and its supplier insist that the cannery only processes tuna that’s 100% dolphin-safe under federal law, caught by bait boats, not nets. But federal law is weaker than the EII standard — especially since President Clinton last week repealed the 1990 U.S. embargo of tuna caught in the eastern tropical Pacific, where most of the dolphin deaths occur. For that reason, EII is calling for a boycott of Kroger tuna to press the company to adopt the higher standard. “What do they have to fear by doing it?” asked EII’s Mark Berman. “There’s a lot of room for them to cheat, as far as we’re concerned. With this new law, they could start bringing in dolphin-unsafe tuna tomorrow.”

My Bologna Has a First Name, It’s Philip Morris Tobacco
Oscar Mayer, Kraft, Post, Maxwell House, Nabisco, Kool-Aid, Jell-O, LifeSavers, Planters, and General Foods; Philip Morris and RJR Nabisco

They seem wholesome as apple pie, but these food brands are all subsidiaries of tobacco giants Philip Morris and RJR Nabisco. In 1993 the corporate watchdog INFACT launched a boycott of all PM and RJR food brands to fight the two companies’ notorious youth-oriented tobacco marketing. “It’s not just smoker versus nonsmoker,” says Kathy Mulvey, executive director of INFACT. “All kinds of consumers can participate.” RJR shareholders have felt the boycott’s sting; last year a restless 38% voted to spin off the food division from the tobacco division, and stock analysts say the split would more than double the stock value of the food division. Also, the United Methodist Church urges that all Methodist agencies and institutions factor the tobacco marketing practices of Philip Morris and RJR Nabisco into their food purchasing decisions.

Bottled Anxiety
Nalgene or Tupperware? That’s right, campers: After you’ve burped for freshness, you may want to check where your water bottle’s been.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate