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The frothy formula of celebrities + products + buzz that informs general interest magazines hardly allows for discussion of real formulas, or any other scientific phenomenon. Save for the occasional charismatic cloned sheep, science magazine editors have to make do with stories that have far less appeal. But they’re a brainy bunch, and they’ve found ways to modify the standard formula to suit their own applications.

NEW SCIENTIST SCIENTIFIC AMERICAN POPULAR SCIENCE DISCOVER PSYCHOLOGY TODAY
Recommended educational background Undergraduate degree in one or more of the hard sciences Graduate degree in one or more of the hard sciences or Mensa membership Glancing familiarity with the Sharper Image catalog At least two years of watching “Nova” on PBS and/or moderate-sized science-fiction collection Learning Annex “Certificate of Completion”
Weird Science “Split Electrons: Strange Creatures Born From a Storm” “Both a Bird and a Dinosaur” “Cars That Run on Air” “Ancient American Cannibals” “A Provocative Look at Taboos”
Celebrity angle “Meet El Niño’s Atlantic Cousin” “‘Scientific American Frontiers’—Hosted by Alan Alda” “More Secrets From Mars” “Beyond Hubble” “Dr. Laura Wants You to Stop Whining”
Most telling advertisement More than 40 pages of science-oriented help wanted ads. Must be willing to relocate to England. “Take the Cell Biology Set for only $5.95!” Ford Econoline centerfold “Think Different” ad from Apple Ad for a book called I Don’t Have to Make Everything All Better
Einstein has left the building “If you cannot see, you may not be able to find your way out of a burning building—and that could be fatal.” “Although every discipline has its own jargon, the preference for simple language in some cases improves communication between doctor and patient.” “Full-size American-made family sedans once were the pride of the Motor City’s fleet. But the past decade has seen a mass defection toward smaller cars.” “When I watch a game with my sons, I can’t help but see that today’s NBA players are incomparably better than they were during my childhood 50 years ago.” “One intriguing implication of behavioral genetic research is that children…driv[e] their own development, through…the reactions they elicit, even the friends they pick.”

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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