The Paper Chase

A <i>Mother Jones</i> ‘internal’ investigation

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It was only a matter of time before Mother Jones, “the investigative magazine,” found itself the focus of an investigation. Well, it happened, and it ain’t pretty.

That’s right. Mother Jones, responsible for reports on such heady environmental concerns as coral reef devastation and corporate pollution, never bothered to monitor its own impact on the planet. Now a covert HomePlanet sting operation has uncovered a rather embarrassing truth: The paper trail in Mother Jones’ so-called office recycling program leads straight to the landfill.

“We were so busy digging up trash on everyone else that we forgot to look at our own,” says one Mother Jones editor who asked not to be identified for fear his name would be moved down the masthead. “You’re not really going to print this, are you?”

U.S. office workers generate more than 12 million tons of wastepaper each year and toss enough to fill nearly 20 Sears Towers. But it won’t do to stick out a few bins and hope for the best. How can you ensure your office recycling program isn’t a case of pulp fiction? With Mother Jones, it just took a bit of detective work.

At Mother Jones, all “wet” trash (i.e., anything food-related, or paper contaminated with goopy stuff) is placed in one bin, and “dry” trash (paper, including cardboard, magazines, newspapers, and colored stock) is placed either in individual office wastebaskets or in a big trash can near the copy machine. Janitors then consolidate the paper—a significant amount given that the magazine uses 40,000 sheets of white paper a month—nightly into one large bin. When the bin is full, building maintenance staff contact Paper Rush, a local recycler, to pick it up.

To test this system, brightly colored papers marked with large black X’s were stealthily placed in the recycling bin. When the consolidation bin was checked the next day, the paper wasn’t there. Was it being trashed? HomePlanet repeated the test, then, at midnight, searched the two dumpsters in the alley behind the building. There, the mystery was solved: Amongst the cappuccino cups, soggy croutons, hair balls, and other workaday leftovers, was the test paper.

Turns out the janitors were throwing all the paper away. Further questioning revealed that Paper Rush had retrieved paper from the building a mere three times in 1997. (Paper Rush later revised its numbers, telling a Mother Jones fact-checker it had visited 16 times.)

Who’s at fault? The building maintenance guy blames the janitorial company. “They should spend more time training,” he says. The building manager adds that the tenants are to blame. “It’s really been like pulling teeth getting the tenants and janitorial staff to do what they’re supposed to do,” she says. The tenants blame building management for changing recycling schemes and janitorial companies faster than Imelda Marcos changes shoes.

Amid all the finger-pointing, one thing is clear: The janitors, who are hardworking and diligent, simply don’t know what to do. They get their instructions from their employer, a janitorial company contracted by the building. The janitorial company gets its instructions from building maintenance, which gets its instructions from the building manager. All involved promise to clean up the confusion. Funny how a little investigation can motivate people.

Case closed, except for the question of bottles and cans. It turns out that glass and aluminum actually do get recycled. A fellow who works in building maintenance gives them to his nephew to “teach him about money.” This is good, both for the nephew and the environment, because people who work in the six-story building don’t generate enough bottles and cans to make it worthwhile for a recycling company to pick them up.

Still, when it comes to recycling paper, Mother Jones isn’t the only sham artist. Just look at Congress. Although 94 percent of House offices boast paper recycling programs, most of the 2,500 tons of paper the House uses each year ends up in the landfill. This became public last February when the House’s custodial workers had to sift through garbage to find important newspaper clippings mistakenly trashed. In response, Rep. Sam Farr (D-Calif.) has introduced legislation to make recycling a mandatory House practice (it’s now voluntary). He says the House potentially could make thousands of dollars from selling used paper to recyclers. In 1996 it made a paltry $7. “That is just embarrassing,” Farr says.

Bank of America has long been profiting from paper recycling. In 1995, its 90,000 employees, working in thousands of buildings across the nation, recycled more than 12,000 tons. “It’s a revenue generator,” says recycling program manager Halina Wojnicz, adding that there’s a long chain of command to keep the recycling legit. “You monitor the sites, reports, revenues, volumes,” she says. “You look into the trash.”

You also have to close the loop. That means buying paper with recycled content. “It won’t work if no one buys the products,” says Sharon Oxley, director of the national Recycling at Work Campaign. Oxley advises companies to avoid recycling fiascoes by communicating with building managers and clearly delegating responsibilities.

But if something smells rotten, she adds, root it out. “Stay late. Go undercover. Find out if [paper] is really being recycled.” And while you’re doing so, wear protective body armor and nose clips. You’ll need them.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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