An Important Message from YourBank(R)

The recent overhaul of the banking industry will help us, YourBank, serve you better by eliminating all those bothersome choices.

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Here at YourBank, we realize you and yours might be a little worried about the recent legislation, recently voted into law by both houses of Congress and signed by the President, which removes burdensome regulations on financial institutions. Well, we don’t blame you. No, it’s not your imagination. You’d have to be dumber than a bucket of cheese-and-bacon potato skins not to figure out that the economic jungle out there is growing thicker every day.

Let us take this time to put your mind at ease. You know what these changes are? They’re good. And overdue. Real good and way overdue. Teensy weensy tiny little corrections designed solely with you, our most valued asset, in mind. These minor adjustments, a fine tuning if you will, are simply additional means for the YourBank family to streamline and modernize our operations. We may now provide a wider path for you, YourBank’s most precious collateral, to navigate the labyrinth of modern-day financial frontiers in your never-ending search for fiduciary freedom. Now available with a newly deregulated smile.

An extensive battery of focus groups have continuously informed our marketing department you don’t want a lot of perplexing decisions slowing down your day, so we’re doing our best to make sure when the smoke clears, YourBank remains standing as your solitary choice when seeking fiscal security. YourBank understands what every North American family (soon to include the Virgin Islands) knows: that blocking growth and communication inevitably leads to disasters such as isolation, shrinking market shares, diminished quarterly dividends and eventual external audits.

That’s why we’re proud to take this opportunity to announce the introduction of the new “One Rate” convenience fee from YourBank. Tired of all those confusing, ever-changing charges for automated banking? Who wouldn’t be? One institution tacks on a user fee for each online service dial-up, while another nails you even more just for utilizing their ATM, while your bank (not YourBank) adds another equally outrageous fee for using someone else’s ATM. If you’re not weary of wondering whether our security cameras might be pointing the wrong way, we’re worried you might not be paying proper attention.

And now, YourBank takes the guesswork out of banking. Our new “One Rate” convenience fee guarantees each and every transaction you make will always be the same special, low, user-friendly price of five dollars. That way you’ll always know you’re getting the same beneficial, easy-to-remember rate no matter when or why or how you attempt to do business with us. No hassles. No confusion. No hidden surcharges. Just the same convenient price. Any time. Anywhere. For anything. You’ll never have to wonder if you’re being ripped off again.

Remember, YourBank is committed to doing what you would do if you were in our position. Parceling out privacy data to telemarketers is simply one example. YourBank. Where our only job is to work as hard as we can to make your money our money. The new one-stop marketplace for your every monetary, insurance, brokerage, and pawn needs. Join the YourBank family today.

Coming soon: YourBank Previously-Owned Automobiles, YourBank Managed Residential Care, and YourBank Eternal Slumber Estates.

The Durst Case Scenario appears every week on the MoJo Wire, except when it doesn’t.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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