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Only losers smoke in Florida

Mar. 7, 2000

The state of Florida has cut teen smoking by as much as 54 percent, thanks to a series of The-Man-wants-you-to-smoke themed ads. The ads, which portray teen smokers as tobacco industry dupes, apparently did the near-impossible by making smoking less cool among middle and high school students.

Impressed, the deep-pocketed Legacy Foundation, a national anti-smoking group, copied Florida’s strategy with its own don’t-be-a-pawn-of-capitalism spots. The foundation ran into a snafu, though, when tobacco lawyers reminded it of a clause in its charter that bans it from vilifying tobacco companies or executives. One ad the tobacconiks deemed particularly offensive showed a woman with a suitcase labeled “lie detector” being kicked out of an anonymous tobacco company’s offices. The Legacy Foundation decided not to run the ad following tobacco industry objections. Now, anti-smoking activists are stumped — how can they make smoking uncool without a bad guy?

Read the CHRISTIAN SCIENCE MONITOR story here.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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