I’d like to give the world a warm Coke

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In an excellent model of online activism, Adbusters magazine and Greenpeace Australia have taken on globe-straddling Coca-Cola over its environmental record — and won. The two groups jointly created COKESPOTLIGHT.ORG, a web site detailing Coca-Cola’s history as one of the world’s worst hydrofluorocarbon (a greenhouse gas) polluters. So many visitors to the site downloaded the “campaign toolkit,” distributed banners and stickers, and called, faxed, mailed or e-mailed Coke’s headquarters to complain, that the multinational company eventually committed to abandon its polluting ways.

Coke has traditionally used refrigeration units and vending machines which emit HFCs, and had planned to do the same at this summer’s Games in Sydney. But Greenpeace has been working with Olympics organizers to make the 2000 Sydney Games the first ever “Green Games,” complete with a ban on all HFC-emitting coolers.

Coke officials eventually met with Greenpeace representatives and introduced a new policy to ween itself off HFC, CFC, and HCFC technologies by the Athens Games in 2004. Said Australia Greenpeace Olympics campaigner Rupert Posner, “Today’s policy change shows that big industry can be made to abandon dirty practices when environmental groups raise the alarm.”

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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