Barbara Walters, soup-shill

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Apparently having decided that separating commercials from programs just doesn’t leave enough time for ads, ABC has simply converted “The View,” a mid-morning talk show hosted by Barbara Walters, into a paid infomercial for Campbell’s soup, according to FAIRNESS AND ACCURACY IN REPORTING.

Recent Must Reads

11/30 – Skiing green

11/29 – Cheney’s ties to Iraq

11/28 – Safe sex for plants

11/25 – The triumph of ‘wealth porn’

“Didn’t we grow up … eating Campbell’s Soup?” Walters asks her colleagues on one of the eight segments sponsored by Campell’s — to a rousing response of “M’m! M’m! Good!” This, evidently, is fulfillment of the producers’ promise to Campbell’s that “hosts would try to weave a soup message into their regular on-air banter.”

New heights of shamelessness? Not for ABC. This is the network, FAIR reminds us, that assigned Leonardo DiCaprio to interview President Clinton about environmental issues, and that featured the Pets.com sock-puppet as a guest on “Good Morning America” shortly after ABC’s parent, Disney, bought a stake in the late, unlamented e-tailer.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate