Society for prevention of breast humor

Execs at the über-SUV-maker Land Rover had to pull a print ad in South Africa after the computer-manipulated photo managed to evoke charges of not only racism and sexism, but cultural and environmental insensitivity as well.

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An ELECTRONIC TELEGRAPH (UK) story reports that the ad featured a woman of the Himba tribe, located near the Namibia/Angola border, in traditional dress, which leaves the breasts bare. A Land Rover has just roared past her, causing her breasts to be pulled sideways in its powerful wake — the sideways-breast effect added by computers, of course.

Despite Land Rover’s claim that their focus groups thought it was funny, South Africa’s Advertising Standards Authority sided with women’s and human rights groups that found the ad insulting, along with others who feared the ad would encourage people to go tearing through the remote Himba homeland in their brand-new Land Rovers.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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