The Company Formerly Known As

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It’s been that kind of a year for Corporate America — the kind when CEOs take the Fifth, when P.R. people seriously consider switching careers, when the only thing that will scrub a company’s name clean is … a new name.

Philip Morris made headlines last spring by rechristening itself Altria — a name that, according to the company, is meant to echo not “altruism,” but the Latin altus, or “high.” Andersen Consulting renamed itself Accenture a while back, PricewaterhouseCoopers’ consulting arm will soon do business as Monday (really: www.monday.com), and Enron is looking for a new name.

Such makeovers have a long history, though they do seem to be increasing in popularity: One consulting firm estimates that of the 3,000-plus corporate name changes last year, an unusually high number appear to be motivated not by technicalities such as mergers and acquisitions, but by image concerns. From the archives, here are a few other inspired choices.

THEN NOW WHAT
ChemLawn/Chemgreen TruGreen LandCare Nation’s largest landscaping company
Tricon Global Restaurants Yum! Brands Owns Taco Bell, KFC, and Pizza Hut
Binladin Telecommunications Group Baud Telecom equipment maker owned by Osama bin Laden’s Saudi relatives
Agricultural Insecticide and Fungicide Association CropLife America Lobbying and trade association representing the nation’s 78 pesticide manufacturers
Benton Oil and Gas Company Harvest Natural Resources Drills for oil and gas in Russia and Venezuela
Nuclear Engineering US Ecology Disposes of toxic and radioactive waste
Monsanto Specialty Chemicals Solutia A spin-off whose holdings include a string of former Monsanto chemical plants
HomeShark iOwn Online mortgage and real estate listings provider

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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