Now on the Mother Jones homepage: Sacrificial Ram

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New today on the Mother Jones home page (and in the current issue of the magazine): Sacrificial Ram, by Daniel Duane. Not your typical MoJo story, this. Duane, a card-carrying Sierra Club member and outdoor type, recently tagged along on a “conservation hunt” in the Mexican desert for the majestic — and endangered — bighorn ram. That’s right, conservation hunt. Sounds like a term cooked up by the same folks who brought us “Compassionate Conservatism” and “Clear Skies” — but, no, it’s for real, and it works like this: Conservationists sell off the right (at a cool $60,000 a pop) to kill a couple of sheep each year, with the revenue going into conservation efforts. And it looks like the approach is paying off: since the hunts began, the bighorn population has increased fourfold.

Don’t buy it? Well, if my inbox is any guide, you’re not alone: plenty of readers have written in to give us hell. (One of the more polite emails ran as follows: “This is a classic case of ‘cognitive dissonance.’ Only a turncoat could get so enthusiaistic about supporting something he vehemently opposed in the past. Shortly, Duane will probably go to Falluja and give a glowing account about ‘how democracy is taking root among the gun pocked ruins…'”) But roughly equal numbers have praised the article — and the approach. (“Daniel Duane understands … and all it took was an open mind and one experience.”) Read the article and judge for yourself. Also, check out a Mother Jones interview with Daniel Duane where he explains how he went, over the course of the hunt, from weirded-out skeptic to gung-ho proponent of conservation hunting — won round to the idea of shooting sheep to save them.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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