GE Faces the Inevitable

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As reported in Greenwire (sub. only), some energy companies are now beginning to realize that there’s money to made by increasing the efficiency of their utilities and reducing their carbon-dioxide emissions. General Electric—without even being spurred on by any sort of environmental law—has just announced plans to reduce emissions by 1 percent over the next seven years, and increase its energy efficiency by 30 percent. Their company claims that their emissions would otherwise grow 40 to 45 percent during that time. GE also plans to double its investment in and sales of new environmental technology. It’s a substantial shift from a major and highly visible corporation.

Does this mean that the energy industry believes that global warming is inevitable and wants to avert that fact? Not quite. As we noted a few weeks ago, many investor groups and CEOs in the United States feel that it’s just a matter of time before new emissions restrictions get put in place anyway. The Kyoto Protocol has already had a major impact on carbon trading in Europe, and in all likelihood, something similar can’t be too far off here in America. Indeed, the behavior of GE suggests that some companies believe—whether or not climate change is occurring—that voluntarily preparing for new environmental laws may prove more profitable than resisting the regulation when it finally emerges.

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Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

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Truth #5: It's about minority rule.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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