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C-SPAN’s Brian Lamb recently interviewed Ken Tomlinson, the Chair of the Corporation for Public Broadcasting’s board of directors. Tomlinson has been using his position to find and root out supposed “liberal bias” at the PBS and NPR—good pieces on his crusade and its fallout can be found here and here.

Lamb played a video clip of Bill Moyers, whose newsmagazine Now is receiving the brunt of conservative hostility, questioning the CPB’s decision to fund the Journal Editorial Report–a show featuring round table style discussions between members of The Wall Street Journal’s editorial board. (A public broadcasting insider recently told me that most people in PBS find the show “uninteresting,” describing it as a bunch of people who “all think the same, and are all in the same organization.” In some markets, the show only airs way out of primetime—like at 4:30 A.M.) So how did Tomlinson, who likes to portray himself as a misunderstood man merely in search of moderation respond?

Well, in the first place, you have to recognize for close to two years, the Moyers program stood almost alone as liberal advocacy journalism on Friday night. Public television, in my opinion, suffered mightily not having a center-right equivalent of the Moyers show.

And we undertook, just as it costs a lot of money to produce the old “Bill Moyers Now,” that was an hour-long show, we undertook to fund a conservative counterbalance to that show to fulfill the war — to fulfill the law.

Emphasis: mine. Freudian slip: his.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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