Gas Optional?

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The city of Austin, in conjunction with its electric utility, Austin Energy, unveiled a new program Monday, entitled Plug-In Austin”, that aims to create a market for plug-in hybrid vehicles. The goal is to support the mass production of plug-ins by committing to a bulk purchase of vans for its municipal fleet, as well as to encourage other major cities to make similar efforts.

One neat component of Austin’s plan is that much of the city’s energy comes from wind farms in West Texas. Austin Energy currently gets 6.5 percent of its power from renewable sources, most of that from wind. The utility is aiming for 20 percent by 2020. To date, their efforts have resulted in bigger sales of renewable energy than any other utility in the country, and numerous awards. Meanwhile, the Sprinter runs a diesel engine, meaning that it could harness bio-diesel and other renewable fuel sources as those start to come on-line. Although such fuels are used only in very small numbers at present, several studies, including this one by the Natural Resources Defense Council suggests that there is enough biofuel potential to meet half our production requirements by 2050, creating futuristic visions of a largely renewable transportation system.

Considering that four out of five Americans live with 20 miles of their jobs, and that Austin officials estimate the electricity load at night is only half that during peak hours during the day, many consumers could drive their daily commute with using a drop of gas, fill up at night, and do it again the next day without stressing the grid. Of course, if they ran out of juice, their plug-in would run like a conventional hybrid.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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