More Signs of Coral Bleaching

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Since we’re always looking for an excuse to hock our oceans package, I figured I’d link to this New York Times story about how rising ocean temperatures are threatening coral reefs in Florida. During outbreaks of coral bleaching, “which are directly tied to rising ocean temperatures and reach their height in the warmest months, vast fields of coral shed their gaudy colors, turn bone-white and die.” It’s becoming an increasingly common phenomenon of late; about 16 percent of the world’s reefs were damaged by bleaching due to El Nino in 1998.

Sadly, the story doesn’t really explain why anyone, apart from snorkelers, should care about coral reefs. But apart from being pretty and making for cool photos, they’re quite valuable: helping shelter regions such as Florida from hurricanes and the like and sustaining fisheries and other crucial ecosystems. They’re kind of a big deal. I notice that the Times also seemed to tiptoe around probably links between coral bleaching and global warming, which is rather odd seeing as how the lead sentence promised to take up just that very topic.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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