Golden Gate Bridge: Your Ad Here

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The rebranding and repackaging of America marches on… The SF Chronicle reports that the cash-strapped Golden Gate has hired a consultant to look for corporate sponsors:

The consultant’s recommendations could include installing signs at the south visitors area or on benches and sidewalks at the ends of the bridge.

“This is not a naming rights deal,” cautioned bridge spokeswoman Mary Currie. “It’s more of a behind-the-scenes, low-key, corporate partnership, much like the Proud Partners Program in the national parks.”

[snip]

According to the pending contract, “the sponsorship program must enhance the value of the Golden Gate Bridge’s ‘brand’ and its image as an internationally recognized icon of historical engineering and architectural significance.”

Bartram and Currie said the district’s plans follow the lead of the National Park Service’s “Proud Partners Program,” which has raised $100 million from corporations such as Discover and Ford Motor Co. Currie noted that signs at trailheads in some parks greet hikers with: “This trail brought to you by Ford.”

Hopefully any Silicon Valley companies thinking about getting a piece of the bridge will consider the cautionary tale of microchip magnate Max Zorin’s unsuccessful 1985 attempt to use the bridge in his bid for world corporate domination.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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