Movie Big Success! War Good! Freedom Not Free! Hey, Do You Work Out, Bro?

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All weekend, the Drudge report breathlessly screamed the headline, as if putting it in a big enough typeface could prove W. right and destroy the liberal peacenicks forever: BOXOFFICE BLOODBATH!!!!! That’s right, it was a massacre in the cinema, and I don’t mean like when Divine asked “who wants to die for art” in “Female Trouble.” I mean “The 300,” the latest in a long tradition of things whose name is a dramatic combination of a number and a “The.” The movie broke some box office records this weekend, and, if I may join in the thematic word play, pillaged over 70 million smackeroos from the chain wallets of our nation’s slack-jawed youths. What does it all mean? Isn’t America supposed to be weary of warmongering, tired of knuckleheaded pseudo-freedom fighters, sick of meaningless video game-style violence? Sure. We’re over Applebee’s and fast cars too. H. L. Mencken, you just have to keep being proven right, don’t you. Oh, you.

I haven’t seen the damn movie, but I have seen a blog post referencing a dramatically-lit “feature” from Men’s Health on the manly exercise habits of one of the stars. Lift tires, make muscles big for movie! Also the snarky reviews in the liberal media have been pretty entertaining. Hilarious, even. Is this the only way I can enjoy anything these days: by scrounging around in the sarcastic reactions to it? Well, no-one ever lost money overestimating my desire to look at rippling torsos on the internet or read witty put-downs of popular culture.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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