Future BHO and John McCain to Duke it out on MySpace, and Maybe on TV

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Today, MySpace and reality TV show producer Mark Burnett (Survivor and The Apprentice are his claims to fame, to name a few) announced they will be teaming up to produce a political reality show, wherein politicians-to-be will go head-to-head for $1 million, the Wall Street Journal reports. The show will appear on MySpace’s social networking site but the duo is also looking to score a network spot. Apparently, the “venture is part of a bid by News Corp.’s MySpace to expand its video presence and better compete with Google’s YouTube.” It also appears to be a realization on the part of the company that in order to keep up with the intersection of technology, politics and citizen involvement, video is key. MySpace users can interact with the show’s contestants using their profiles and the “topics that generate the most buzz on the site — whether it’s climate change or immigration reform — will determine the kinds of ‘challenges’ created for the live network show.”

There seems to be no disagreement about video’s rising importance in politics. Google’s YouTube has already flexed its political muscles with YouChoose ’08, an initiative that allows candidates to strut their stuff in video form. In a recent discussion I had with blogger and Deputy Research Editor for ThinkProgress, Nico Pitney, he affirmed that video is definitely an important aspect to success within today’s political landscape:

“Many people who are active in politics now grew up in the age of television. They’re much more comfortable with video as a medium and you can make points through video that have an emotional impact that you can’t communicate through text.”

But the medium also has to entertain and as Gary pointed out a few weeks back, some of YouTube’s YouChoose content is quite the “snoozefest.” So, maybe MySpace has just the remedy. Reality TV. Of course. People engage in that, right? If people care enough to watch Donald Trump sit around a boardroom table and discuss his future lackey prospects, why not the next BHO wrangling with McCain II. And if they engage in dialogue about immigration or climate change? Well, then, all the better, I say!

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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