Net Neutrality: The Dead Trees Version

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On the scale of giant social troubles, this one won’t register, but as a breathtaking example of corporate influence and regulatory cronyism, it can’t be beat.

After almost a year of hearings, last month the Bush-appointed US Postal Service Board of Governors tossed out their own staff recommendations and at the last minute approved a 758-page plan submitted by Time Warner that will increase mailing costs between 18 and 30 percent a year for small-circulation magazines like Mother Jones, while postal costs for the big guys – Time, Newsweek, People – will actually go down. The Board of Guvs opened up their decision to public comment for a grand total of 8 days, and then scheduled it to go into effect this coming July.

Consider this the print-side version of the fight over net neutrality.

America’s founders understood that the First Amendment wasn’t worth much without a postal system that encouraged broad public participation in the public debate. To ensure that a diversity of viewpoints were available to “the whole mass of the people,” they created affordable postal rates that gave smaller political journals a voice. The Time Warner rate increase reverses this egalitarian ideal.

Our friends at Free Press have taken the lead in organizing a campaign to put the brakes on this deal. In the odd-bedfellows department, we’ve signed onto a publishers letter to the Postal Service Board of Governors along with many other independent magazines, both conservative and progressive, from The Nation and The New Republic to The Weekly Standard and American Spectator.

But it will take more than a letter. The Postal Service Board of Governors will be taking comments until Monday, April 23rd; you can learn more, or let your opinion be known, via a special site set up by Free Press. Or just click on the “Stop The Post Office” postage stamp over there on the right hand side of this page.

Disclosure: Mother Jones, along with Free Press, is involved in a project called The Media Consortium, a network of 36 independent journalism-based organizations that are working together to amplify our collective voice.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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