Celebrex May Lead to Death, or Just Tripping Out

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This may be the weirdest commercial I’ve ever seen. I just saw it for the first time last night during Olbermann, and I was dumbfounded. It’s apparently a spot for Celebrex, and I had to look it up afterwards to find out that it’s a pain reliever, because I was so hypnotized by the visual effects I had no idea what was going on. First, there’s the weirdly creepy “all the lines turn out to be text” effect, which you don’t notice right away. It’s very cool technically, and quite beautiful, but kind of has “Big Brother/Matrix” overtones, like, “everything in the world is made of fine print!” Then, out of nowhere, the voice-over gal says something like, “Celebrex may lead to heart attack, which can lead to death.” Death? What?! That’s bad, right? Is that in the fine print somewhere along the side of the coffee cup? But, thankfully, there’s a lovely ambient acoustic guitar soundtrack—reminiscent of, I dunno, Air’s “Cherry Blossom Girl” (link NSFW)—that lulls you back into a state of tripped-out bliss. Look at all the bubbles.. they’re made of words! So pretty! And it goes on… and on… and on… for two and a half minutes. Did I dream this, after some bad salmon? No, it’s on YouTube:

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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