Mike Bloomberg — Can an Invisible Man be President?

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With New York Mayor Mike Bloomberg announcing he’s dropping his GOP affiliation in favor of independent status, people across the web are speculating about his presidential ambitions.

I’m not buying in. Even though Bloomberg’s constituents think he would make a better president than his predecessor, Rudy Giuliani, and even though Mayor Mike has billions of his own cash to spend on an independent run, and even though the mainstream media falls in love with independents, and even though we’ve done a bit of speculating ourselves — I can’t shake the sense that Bloomberg, as a savvy businessman and manipulator of public attention, simply sees an opportunity to keep his name in the spotlight as term limits boot him out of office and is taking advantage. Maybe to further his business interests, maybe to secure the ambassadorship to France, maybe so he can be President Somebody’s VP — who knows? But not to run for president.

Bloomberg cannot possibly be so egomaniacal as to overlook the (incredibly salient) fact that the excited folks at New York- and DC-based news outlets have indeed overlooked — outside of New York and elite media and government circles, no one really knows who Mike Bloomberg is. This is anecdotally true, no doubt, but confirmed by the only poll that appears to have tested the subject — according to Forbes, only 23 percent of those interviewed are able to recognize Mike Bloomberg. That’s compared to 70 percent or higher for some of the presidential frontrunners. Yes, Bloomberg’s been astonishingly effective. Yes, he’s made progress on issues the federal government won’t take up. Yes, he’s avoided partisan wrangling and done so to his constituents’ advantage. But the vast majority of the country doesn’t know who he is. Aren’t we all getting a little carried away?

Late Update: Hmm. This Pew poll directly contradicts the Forbes poll. Maybe I’m way off base here…

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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