NRA Offers Free Memberships to Soldiers (Step Up, Costco)

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The NRA has decided to offer all active-duty troops a complimentary year’s membership. The $35 per is not exactly monumental, but the NRA could gain thousands of lifelong members out of this dandy bit of PR. And while the fact that the latest issue of American Rifleman may be at a soldier’s doorstep his first day home from combat isn’t ideal, I think the NRA is on to something fundamental.

Now, of course, soldiers should be paid enough that they can pay for their own memberships, but when it comes to thanks-giving troops should get free memberships everywhere, to gyms, museums, rotary clubs, Costco. They should get to the head of the line at movie theaters, the DMV, for Southwest flights; we should be yielding to our troops at every turn (not to mention ensuring they get proper medical care, and jobs). Instead, we likely treat them like any other strangers; we honk at them for cutting us off, hustle in front of them at the grocery store, and generally ignore the sacrifices, and adjustments, these men and women are making.

Of course, unless you live in a company town, you likely don’t know who is soldier and who civilian. And since there’s no draft, there is a convenient majority who doesn’t know anyone who is serving or has served. So what if we treated everyone we meet as if they might have put themselves in harm’s way to protect our right to cheap gas and bulk goods?

I know, it’s not gonna happen. But the NRA, in its twisted way, has the sentiment right. Say thanks with substance (the go-out-and-shop, post-9/11 GWB-inspired variety of patriotism), because when it comes to returning home, our troops deserve all the perks our lifestyle affords. Not that such perks will make coming home much easier, but they just might make us feel better.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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