The Bottom Line Six Feet Under

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Good Magazine has found a way to neatly wrap up the absurdity of funeral costs into a great little YouTube video. Really. I recommend you watch minus the sound. There is something somewhat creepy about death stats accompanied by music. The figures on the other hand are informative and fairly astonishing. I mean, it’s definitely not news that the funeral industry is a boon to certain markets. There’s cosmetics, casketry (I’m sure that’s not a word), and of course real estate. The average funeral costs $6,500 in the U.S. No wonder I vaguely remember hearing relatives complaining about money at, well, all the funerals for each of my grandparents. And that cost doesn’t even include the plot of land for burial. But don’t despair: While apartment hunting, you can pick up a burial plot for $1,000 on Craigslist. We happen to not be the most out of control funeral industry. An average funeral in Japan costs $45,000, which is why nearly 98 percent of its citizens opt for cremation.

Good also reminds us that death can be bad for the environment. Cremation adds to global warming and the formaldehyde leached into the ground water from burials is not so great for Mother Earth either. There are other options though. You could be buried in a forest or in an eco-friendly cardboard coffin (like the Aussies), have your ash turned into 250 pencils (like the Japanese), or if cost is not your issue, spend $12,500 and be left on the moon.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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