Finally, Cable a la Carte?

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I have long suspected that my husband and I may be the only people in D.C. who don’t subscribe to cable TV (sorry, David). For years we have resisted, largely because 1) cable is expensive and controlled by monopolies and 2) the only reason we want it is so that we can watch The Wire and New York Giants games that aren’t broadcast in our area on regular TV. We don’t want to pay hundreds of dollars a year for cable when we wouldn’t watch 99 percent of its offerings.

This all might change, however, if the newly energized chairman of the Federal Communications Commission gets his way. Republican Kevin J. Martin is pushing once again to restrict the monopoly power of giant cable companies, whose rates have soared far faster than inflation in recent years. (Comcast haters take note: Martin’s work would put a huge hitch in that company’s expansion plans.) Among the other measures that Martin is championing, though, is what every cable consumer has long desired: the ability to pick her own channels, without having to pay for all the Home Shopping Network additions forced into the standard packages, the so called “a la carte menu.”

The FCC’s changes are based on a law that kicks in when 70 percent of the marketplace has cable, which it does. Naturally, the big cable companies hate the idea, but it should be a boon for consumers. Indeed, the measure might not improve my New York Giants’ watching (we’d need Direct TV’s NFL Sunday Ticket for that), but we might actually get to watch The Wire in real-time instead of waiting months for it to make its way to Netflix.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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