MPAA Accidentally (On Purpose?) Exaggerated Impact of Piracy

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


mojo-photo-mpaa.jpgHey, remember the MPAA? The Motion Picture Association of America? Well, like their buddies in the RIAA, they’ve been using every tactic they can think of to fight illegal downloading of movies, especially on college campuses; that includes lobbying lawmakers to sanction educational institutions on whose intertubes the naughty downloading was done. But it turns out the numbers they used as the basis for their claims were a wee bit exaggerated. The MPAA just revealed (pdf link) that a 2005 study which claimed that “44% of the motion picture industry’s domestic losses were attributable to piracy by college students” was, erm, a mistake:

While in the process of recently updating that study with current data, we discovered there had been an isolated error in the LEK process two years ago that resulted in an inflated number for piracy by college students. The 2005 study had incorrectly concluded that 44 percent of the motion picture industry’s domestic losses were attributable to piracy by college students. The 2007 study will report that number to be approximately 15 percent — or nearly a quarter of a billion dollars in stolen content annually by college students in the U.S.

The MPAA is blaming research firm LEK for the “data entry” error, but still, according to the Hollywood Reporter, it “makes it more difficult to believe whatever numbers the MPAA or LEK generate.” Chuh. Of course the MPAA claims that even the, er, “revised” numbers prove that on-campus downloading still causes “nearly $250 million in losses”—hey that’s almost the worldwide gross of Alvin and the Chipmunks! Coincidence?

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate