Brodner’s Person of the Day: The New York Times

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The Gray Lady. The New York Times. On a day when the Times is the talk of the town and illustration is as well, here’s a bit of under-reported news. Important and worthy of discussion among us.

The news the New York Times doesn’t deem fit to print is their decision to slash their art budget by 30%, effective immediately. This means that from now on illustration will be done for the paper at next to no pay. Bad times in the biz are reflected in other ways too–the photo budget is being cut and there is a hiring freeze as well. Kelly Doe, Science Times art director, has been making anguished phone calls to artists to tell them the news. Does the Times feel it can replace us with stock photos? ‘The gray lady’ will get even greyer. How smart is it to try to attract and keep readers in the internet age with a product that relies on organizing information in a strong visual package by cutting off access to a key option for powerful visual communication? Will the paper start looking like the web: a sea of indistinguishable choices? I do not believe this will stand. I believe that Pinch and Co. will feel how sad an affair the Times will be without art. But until then we will feel this. To survive we will have to be even more resourceful than ever. Please comment: I’m interested in your take on how, as an industry, we can make our voice heard about this.

By the way, what was that annual art budget compared to that mega-million dollar architectural masterpiece they built on 8th Avenue (which now seems like a huge tombstone)?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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