The Crazy Things Americans Do for Money

If it involves prizes, beer, or bragging rights, the answer is almost anything.

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Pass the hot dogs — They call him “The Locust.” At 63, Rich LeFevre of Henderson, Nevada, is the oldest member of an elite community of speed eaters that make up leagues such as MLE (Major League Eating) and the International Federation of Competitive Eating, whose crest includes a soft-serve ice cream cone and winged lions devouring a hot dog from both ends. According to EatFeats.com, the five-foot-six, 130-pound retired accountant scarfed the following in last year’s competitions: 3.24 pounds of ham in 8 minutes, 3.39 pounds of turkey in 8 minutes, 2.74 pounds of chicken wings in 8 minutes, 104 burgers in two 8-minute contests, 120 Jalapeño peppers in 6.5 minutes, 51 tamales in 12 min, 4.3 pounds of ribs in 12 minutes (in which he lost a tooth), 34 peanut butter and jelly sandwiches in 10 minutes, 5.05 additional pounds of pork ribs in 12 minutes (see video), 4.19 pounds of chili cheese fries in 10 minutes, and a total of 131 hot dogs during four 12-minute qualifiers for Nathan’s Famous Hot Dog Eating Contest. The Locust ranked ninth overall among his gluttonous rivals in 2007, with winnings of $6,725. Alka-Seltzer anyone?

Free beer? Depends. — For the past three years, to celebrate St. Patrick’s Day, Nomad World Pub in Minneapolis has offered revelers all the free beer they can drink, with one caveat: They’ve got to be inside the bar at a designated hour, at which point the doors close. After that, nobody enters, nobody leaves, and nobody goes to the john. A competitor who breaks the rules shuts down the tap for everyone. “It’s green beer, and it’s probably not your favorite brand,” notes owner Todd Smith, who borrowed the concept from the now-defunct Red Onion in Aspen, Colorado. But the crowds flock nevertheless. The contest has no official name—last year they called it the “Break the Seal Challenge.” (Event fliers depicted a padlocked privy.) Prior to this year’s challenge, Smith notes, the record was 3 hours, 50 minutes. “The shortest time was 1:16, ” he says. “Some dopey chick didn’t know why she was here, and walked into the bathroom before patrons started hovering near the facilities. “No one wants to be The One,” Smith notes. “In the same light, only a dedicated few will wear Depends. Bladder bags are not allowed.”

Long-haul truckers — It sounds simple: Keep one hand on a new Nissan pickup longer than a couple dozen rivals and it’s yours. The brainchild of a worker at Joe Mallard Nissan (now Patterson Nissan) in Longview, Texas, the Hands on a Hardbody contest inspired a 1997 documentary by hometown boy S.R. Bindler that garnered the dealership worldwide attention (see trailer). The contest is physically grueling, despite five-minute breaks once per hour and 15 minute breaks once every six, but the real key to winning is extreme mental fortitude. That is why, says Mike Maris, a retired advertising salesman who’s judged the contest almost every year since its 1992 launch, contestants younger than 30 rarely prevail. The record holder, a Texas state trooper named Warren Hearne, lasted more than five days in 2000 (participants say they start to hallucinate after about two). “I’ve seen people take their hands off the truck and walk away and not even know where they were,” Maris says. “I’ve heard some say, ‘But I don’t know why I’m here; I don’t know why I’m keeping my hand on the truck.'” (Successful contestants have friends and relatives on hand around the clock to remind them.)

For 13 years, the contest remained a brilliant publicity stunt, ensuring the dealership annual press coverage and luring countless onlookers to the lot, but it all came to an abrupt end in September 2005. That’s when, early on the contest’s third morning, a 24-year-old FedEx employee named Ricky Vega walked from the pickup to a nearby Kmart and smashed its window with a trashcan. Vega entered the store and got a shotgun, which he turned on himself when confronted by local police.

Hold Your Wee for a Wii — In January 2007, a woman who identified herself as Eva called radio station KDND-FM in Sacramento, California, and warned the hosts of the Morning Rave, that their on-air contest might kill someone. “Yeah, we’re aware of that,” one said. Another laughed, “Yeah, they signed releases, so we’re not responsible; it’s okay.” Jennifer Strange, it turned out, was not okay. The 28-year-old was one of more than a dozen contestants competing to see who could imbibe the most water without throwing up or going to the bathroom. She hoped to win the grand prize, a Nintendo Wii game console, for her three children. Each round of the contest brought an eight-ounce bottle of water that had to be finished in two minutes. After eight rounds, those still in the game were given 16-ounce bottles. One participant told the Sacramento Bee she saw Strange drink 10 of those, meaning she would have consumed nearly two gallons in a short time. When only two contestants remained, the emcees convinced Strange to quit by offering a pair of tickets to that night’s Justin Timberlake concert as a consolation prize. Asked how she felt, Strange remained in good spirits, but told the emcees that her head hurt and that she felt light-headed. Strange was found dead at her home a few hours later from water intoxication. The three hosts and seven others were ultimately fired.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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