Music: Million DJ March to Unite Annoying, Headphone-Wearing Dorks

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mojo-photo-milliondj.gifThis can’t be serious. Eminem associate DJ Green Lantern and mixtape empresario A. Shaw have just announced The Million DJ March, a series of activities and rallies in support of the good old disk jockey, to be held August 28-30 in Washington D.C. Wait a minute, I’m a DJ. Why do I need to rally? Well, in a press release, Shaw alleges that “DJs do not get fully recognized for the work they do… Label and major businesses who reap the rewards of default publicity need to pay attention and give more recognition and financial compensation to DJs for the promotion they provide, without which music sales would surely suffer.” Well, okay, yes, we play music, people should be happy we do that. Hooray us. But why all this marching? The press release continues:

DJs… are often harassed and legally penalized for their promotional efforts even when those efforts have been solicited directly by the labels and artists themselves: an arrangement that is known about throughout the industry but kept “on the low.”

Hmm, harassment and legal penalties. Are you talking about what happens when you sell thousands and thousands of unauthorized mixtape CDs out of the back of your car?

After the jump: hey, I pressed “play,” that’ll be $25,000.

Either way, speaking as a DJ, I can say with great confidence that DJs are 99% douchebag losers, with our dippy hairdos and “Get Low” remixes and MySpace profiles and shouting out for the crowd to make some noise just because we pressed “play.” Ugh. Moreover, like a lot of the showbiz professions, DJs either make almost no money because they’re playing for 15 friends at the local beer hall, or way, way too much money because they dated Nicole Richie . (Actually he’s a talented DJ and a nice guy, but still, $10,000-$25,000 per set?)

Okay, sure, Grandmaster Flash, astounding genius, and yes, I’ve enjoyed amazing sets by everybody from Q-Bert to Erol Alkan. There’s as much art to a good DJ set as there is to any musical performance, or a photo collage, or whatever. But if cover bands marched on Washington to demand appreciation for helping promote their near-namesakes, people might find it a little ridiculous. Or, come to think of it, completely awesome. Can we get Superdiamond and No Way Sis to headline?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

And we need readers to show up for us big timeā€”again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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