Big Sky Seeks Big Mileage

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prius-mountain.jpg My parents just bought a Prius in Northern California. They reported incredible difficulties in the process — most dealerships had long waiting lists with all sorts of onerous conditions, and those that didn’t would sell their available cars within a few hours of putting them on the lot. They finally found a car four hours from their house, and snapped it up the moment they saw it.

Apparently the desperation for a car that gets 50 miles to the gallon extends beyond my parents and their latte-sipping neighbors. Prius-mania is striking Montana, where SUVs are getting retired by the batch and eco- and mileage-friendly cars are taking their place. From the Missoulian:

The largest car and truck auction yard in the Northwest sits just on the south side of the Yellowstone River near Billings. If you’re looking to see how $4-a-gallon gas is putting the hurt on Montana, this is a good place to start.

Big, gas-guzzling SUVs are sitting around for weeks, said Jake Gertsch, a salesman at Auto Auction of Montana. Cars are in short supply and they cost more. There’s not a Toyota Prius hybrid in sight.

“I wish I had 50 of them,” Gertsch said. “We would sell every one we can get our hands on.”

According to the article, a Billings Toyota dealership has seen its Prius waiting list double in length in recent weeks and SUVs don’t even get sold as used cars anymore. They’re sent straight to the auction block.

So let’s applaud the spread of the Prius appeal — the hybrid has to break out of fashionable but stigmatized enclaves like Northern California and, uh, Southern California if it is going to make a dent in America’s nationwide emissions production. But let’s not pretend that the market is working to save the planet here. Yes, as gas prices go up more hybrids are being purchased, which will in turn spur more production. But the market moves much slower than our understanding of global warming (which in turn moves slower than global warming itself). If we wait for the market to force wholesale changes in our energy usage, as we have with cars, we’re going to make the changes necessary to save this planet decades too late.

(Photo of Prius by flickr user m/a/z/e & Molliwogg used under a Creative Commons license.)

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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