Bloggers on Blogging: Meh

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You can read David Appell’s takedown of blogging here; I’m not going to comment on the merits of his arguments because the virtues and sins of blogging have been debated ad nauseum and because frankly I wouldn’t get anything else done today. (Buy me a beer, though, and I won’t shut up about it.) I will say that in the reactions to his post, you can see the ambivalence bloggers you probably know well often have about their own craft. See Yglesias (“I started writing this blog as a hobby; I thought it would be a fun thing to do. And I not only continue to enjoy writing it, but people pay me to write it. But the mere fact that I’m writing it doesn’t make it a worthwhile thing to read, which is why the overwhelming majority of Americans have never read this blog and never will.”) and Zengerle. Other bloggers I’ve talked to in my personal life have confessed the same thing.

I think readers can see this come through in my blogging from time to time as well. Recent quotes from me:

At the end of a post about Bush and McCain both wearing crocs: “I get to blog about presidential footwear. It really is a ridiculous thing.”

At the end of a long post about whether Mitt Romney’s fundraising prowess makes him worthy of consideration as McCain’s VP: “Listen, if you made it through this much horse race speculation, I hope you at least took a moment to check out our debate on the future of America’s Iran policy.”

Which is to say, I hope if you’ve read me, you’ve also read something substantive today.

Stupid but probably necessary disclaimer: The blogosphere is filled with wonderful people and wonderful outlets that combine to do wonderful things. Don’t get me wrong. But you can applaud the macro while lamenting the micro.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We canā€™t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who wonā€™t let independent, investigative journalism down are the people who actually care about its futureā€”you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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