In case you haven’t had your fill of goofy-commercials-turned-Internet-sensations, man, do I have one for you.
So pretend you’re a scientist. Which would make you want to buy a piece of lab equipment more? This slogan:
With our new Plug’n’Prep® concept for the epMotion pipetting system, automate virtually any nucleic acid purification kit with protocols from your favorite kit provider—just load the deck and press start!
Yeah, I thought so. This excellent slow jam is a real ad created by a lab-tools manufacturer called Eppendorf. The product in question, epMotion, is some kind of automatic pipette system. Or so the lyrics seem to suggest:
Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive
What you need is automation, girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free
H/T Mental Floss.
Image and video courtesy of Eppendorf.