Making Fake Stuff Look More Real

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pleather%20couch%20150.jpgBad news for snobs and aesthetes the world over: Scientists are working hard to make synthetic material look “more natural.”

Researchers at the National Physical Laboratory in England have set up an experiment to determine what tips our brains off that a substance is the real deal, and not an impostor:

The physical characteristics of a surface, such as its colour, texture and surface roughness, are being linked to what is happening in a person’s brain when they see or touch the surface. Once this is understood it should be possible to accurately predict what we will perceive as natural, and manufacturers will be able to design synthetic products to meet this expectation. The results could have a great impact on materials such as wood, animal skin and furs, marble and stone, plants and even prosthetics.

Offended though your rarefied tastes may be, this is not necessarily a bad thing. Ostensibly, these fakester materials of the future will be a far cry from Naugahyde. Ultimately, if we get to the point where we can (sustainably and non-toxically) make faux ivory so convincing it’s indistinguishable from the actual elephant product, well, I know a few elephants who probably wouldn’t have too many aesthetic complaints. I’ve never known an old-growth forest to call fake mahogany tacky, either.

Photo by Flickr user Somaamos

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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