The Politics You’ll See As You Watch 100M Hurdles

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I mentioned earlier that the presidential campaign will essentially go on a short hiatus, starting today and lasting for a week or so. Don’t think the lack of news will mean a stop to the TV ads, though, especially if you live in a battleground state.

Barack Obama has released his ad that will play during the Olympics. It’s here:

A new McCain ad that will also be showing in the next few days is here:

Now, try to forget for one second that McCain’s ad has a number of claims that numerous non-partisan outlets are calling substantively false or misleading. Instead, let’s look at the obvious difference in tone. Obama’s ad is positive, with smiling people and lots of light. Americans are hard at work, and the narrator suggests that our can-do spirit will ensure that we’ll be hard at work in the future even as the economy evolves. A bounty of new ideas, some only vaguely defined, paints Obama as a candidate with a new vision.

Consider the McCain ad. It’s negative from start to finish. The happy Americans in the ad, including a mother and her little girl, seem under threat from an ominous narrator and heavy shadowing. There are no new ideas. There is no new vision.

Now, I’ve stated here before I’m a believer that McCain will do his best when he emphasizes his own credentials as a reformer and maverick — in a recent ad he asserted that “Washington is broken,” which frames the election as a battle between two “change” candidates. That seems to obviously be a better situation for McCain than an election with just one “change” candidate.

So it’s no surprise that I don’t think McCain’s negative approach will be successful. Ceding the “new vision” ground to the other guy, when you are already associated with the party that drove the country into a ditch for eight years, seems like a bad plan. And repeatedly complaining that too many people like the other guy (“he’s so popular“) feels like a strategy we’ll be laughing about in 2009. But then, perhaps I am too innocent. I’ve underestimated the power of negative ads before.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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