Dollars and Scents

A breezy history of the air freshener.

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


1930s

Lysol is America’s most popular contraceptive. Really.

1952

Little Trees first hung on rearview mirrors.

1956

Glade introduces the air freshener spray can.

1974

Glade solid scent sticks hit shelves.

1989

Plug-in air fresheners exude ambience 24-7.

1994

Man sprays Prince Charles with a can of air freshener.

1997

US air freshener sales reach $239 million.

2002

Renuzit unveils the Super Odor Neutralizer.

2004

Air Wick releases Relaxation and Revitalization scents. Febreeze launches Scentstories “scent-themed” discs. Sample: Exploring a Mountain Trail.

2006

Glade presents the Scented Oil Light Show—designed for girls 8 to 12.

2007

Enviro group finds hormone-disrupting chemicals in “all-natural” air fresheners, asks epa for further testing. SC Johnson sues Dial for stealing its three-scents-in-one idea.

2008

US air freshener market hits $2.3 billion—not including scented candles.

Related article: Germ Warfare

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate