November 13, 2008

Jumpstarting the Obama Administration’s Web Functionality

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Obama has made a lot of promises about using technology and the web to make government more transparent. Today, the founder of PoliticsTV.com put forward a number of ways the President-Elect can make good on those promises right away, using a tool as simple as web video. Here’s his shorthand list:

(1) WhiteHouse.gov/TV; (2) Weekly Obama Webcast; (3) GovTube; (4) Video Content on Non-Governmental sites; (5) in every executive branch agency, create New Media, Transparency, and Technology offices; (6) have cabinet members/agency heads give monthly Webcasts; (7) Webcast the Inauguration; (8) make the State of the Union an interactive, multimedia event; (9) make the President’s annual budget a digital, multimedia document; (10) enact all of this and more first by executive order, then through legislation, so future Administrations can’t just hard reboot your digital legacy.

You can read about each of these ideas in detail over at the Huffington Post. Among relatively pedestrian (but useful!) ideas like streaming White House press conferences online and hosting executive department webcasts, there are some innovative ones, like turning the federal budget into a “multimedia, dynamic document with web apps, widgets, and appendices applying Quicken-style functionalities, dynamic charts, etc.” Definitely worth checking out.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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