KFC Now Filling Potholes…With Ads

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In the latest sign that the economy is even more screwed than we thought: The city of Louisville, Kentucky has struck a deal allowing the fast-food chain Kentucky Fried Chicken to fill in the city’s potholes—in exchange for stamping the pavement as “Re-freshed by KFC.”

KFC explains that the company’s foray into highway repair is a tie-in to its new “fresh” campaign, which focuses on food quality. Well, nice to know that it isn’t part of the “take advantage of the county’s economic collapse” or “appropriation of municipal public works” campaigns. According to Ad Age:

“This program is a perfect example of that rare and
optimal occurrence when a company can creatively market itself and help local
governments and everyday Americans across the country,” said Javier
Benito, exec VP-marketing and food innovation at KFC. Louisville Mayor Jerry
Abramson noted in a statement that budgets are tight for cities across the
country, and finding funding for road repairs is a dirty job. “It’s great
to have a concerned corporation like KFC create innovative private/public
partnerships like this pothole refresh program.”

Yea, because there’s nothing creepy whatsoever about a fast food company, especially one accused of harming the Amazon rainforest, providing low wages, and being cruel to animals taking over city maintenance.

KFC is certainly no stranger to advertising that takes advantage of things that are objectively a little depressing; its Famous Bowls, for instance, seem rather obviously a product marketed to the lonely.

In addition to the Louisville project, KFC has invited US mayors to request help from the company. KFC plans to select more cities at random for pothole assistance.

Can Year of the Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office, Or Mobile be far behind?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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