NPR Kicks GMA’s Butt

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Speaking of NPR, those guys are going great gangbusters, ratings-wise. Bucking the trend experienced by just about every other media outlet, NPR has seen major listenership growth in the past eight years, reaching a record in 2008. While there are no nationwide radio ratings, NPR adds up local ratings for stations that carry its programming, and that total has grown 47 percent since 2000, with nearly 21 million people tuning in to their daily news programs every week. Broken out into specific programs, this means that NPR’s “Morning Edition” has an average daily audience of 7.6 million, which the Washington Post says is “about 60 percent larger than the audience for ‘Good Morning America’ on ABC and about one-third larger than the audience for the ‘Today’ show on NBC.” Who knew?

Of course, as many of us in the non-profit world are aware, increased audience doesn’t necessarily translate to increased revenue. The broadcaster was recently forced to lay off 7 percent of its news staff due to revenue shortfalls (primarily because of a pullback in corporate giving) and they’re still about $8 million short for this year. At this risk of sparking flames of populist rage, I’d like to point out that NPR’s entire annual operating budget is $160 million, which happens to look pretty similar to another recent number, something to do with bonuses? Flames… of populist rage… rising…

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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