GOP 2.0?

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My article from the next issue of the magazine — examining the GOP’s attempt to bring its use of social networking and other web tools into the 21st century — has hit the Internets. The piece suffers somewhat from the fact that it was written before Michael Steele’s well-publicized series of gaffes and stumbles, but I think it still makes some key points.

Takeaways:

(1) There is a strong internal contingent in the modern conservative movement that realizes the GOP is way, way behind Obama and the Democrats in terms of using technology to organize, fundraise, message, etc. That contingent wanted a guy named Saul Anuzis to become GOP chair because Anuzis is an early adopter of Twittering and other geek tools. When Steele won the job, he made a smart move in bringing Anuzis on-board; it has become clear that Steele, for all his problems, understands the GOP’s tech deficit and wants to take radical steps to address it.

(2) Even the folks that are tackling this problem on behalf of the conservative movement haven’t seen a lot of success. In fact, their online organization of this tea party thing is probably their most impressive accomplishment to date, and it remains to be seen if they can carry that enthusiam forward after Tax Day. A look at what they’ve done before, from my piece:

Consider R-igg.com, a conservative foil to the wildly popular user-generated social media site Digg.com. Many conservatives feel that Digg users lean left; the idea behind R-igg, explains its 20-year-old creator, Aaron Marks, “was to create an alternative so that people on the right could share their stories in the same way.” R-igg has an attractive layout, but it receives only a couple thousand visitors a month, tops.

R-igg’s failure of emulation is not unique. TheVanguard was supposed to be the Republican MoveOn. QubeTV, Eyeblast, and YouSeeIt are conservative alternatives to YouTube. And Let’s Get This Right is the Republican doppelgänger of MySpace. With the exception of Slatecard, an online fundraising site that is the right-wing version of liberal ActBlue, none has seen much success.

It’s not a sterling track record. But they know it, and they’re working like the Dickens to improve. So nobody get lazy around here.

SIX TRUTHS

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Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

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Truth #5: It's about minority rule.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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