Vajayjay Meets Registered Trademark

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You know a term has made it when there are patents pending. In the Urban Dictionary under the most popular spelling “vajayjay,” the term benefited from the Oprah effect a couple years ago after Lady O gave it a bump. Firmly in pop culture verbiage, the vaginal euphemism has now seen its first official product (though not its first trademark application, apparently) as the Vaj-j Visor. The visor, which is meant to cover the goods during waxing, depillatories, and other landscaping efforts, is the brainchild of, yes, VJJ Enterprises, Inc. (three ladies, two dudes), though it doesn’t seem to license any other vagina products at the moment.

The plastic insert claims to bethe first ever women’s cup” and it comes in green and purple and pink. You have to discard it after a single use, which sounds a lot like other feminine hygiene products, spend and toss, buy some more. Protective men’s gear, like the jockstrap and the cup, these are manly items (not in pink, green, and purple) that can hang for years (sometimes too long) in lockers. So let’s see if the VJJ people can come up with a reuseable product. And one more wondering: Why wasn’t vagina part of even one of the possible names batted around by the VJJ crew? Probably because they don’t want to scare people off since the vagina is scary. Or maybe it’s because vagina isn’t even an adequate anatomical term (though neither is Hoo Ha or Beaver) leaving out the all-important clitoris, labia, and vulva.

I’m glad that the ladies who take so much care down there have options now, but it’s too bad that the “women’s cup” is all about cosmetic improvements. Where’s the cup for horsebackriding, for hockey, for soccer? Because sometimes we need to protect our privates simply for the good of the goods, not just for tanning and waxing and making ourselves pretty.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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