Walmart Uzez Lolcatz 2 Advertize

Image courtesy ICHC

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In a novel advertising move, Walmart has partnered with hit lolcat site I Can Haz Cheezburger? (ICHC). Walmart and ICHC have an addictive online game called NOM NOM NOM 4 FUD! in which players direct a rotund marmalade tabby around a house. Players get points for making the cat “nom” Iams brand cat food, cheezburgers, and balls of yarn. The more Iams kitty eats, the faster it runs around the house. This, as anyone who has a cat knows (cough! Kevin Drum!), is totally bogus. After eating, my cats promptly retreat to the nearest soft surface and fall blissfully unconscious.

Real-life cat behavior aside, Walmart’s corporate sponsorship of ICHC looks like a canny move: the site has a 60% female demographic, and gets up to 50 million page views per month. Likely, many users are pet-owners. However, the partnership may not be as good for the lolcat site. Some commenters have asked ICHC to not associate themselves with a company that has a history of abusing employees (Walmart) or a corporation that tests on animals (Iams). I doubt there will be any concerted boycott of the site, but this may not be the last time you see Walmart blogvertising.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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