June 11, 2009

Did Disney Dump Toxic Waste?

Image courtesy of Wikimedia Commons

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From the annals of the dark side of Disney, we bring you news that citizens of Burbank, California, are suing the media giant for allegedly dumping toxic chemicals, including a known carcinogen, in their community since 1998.

According to the Burbank Leader, citizens hired Delaware-based watchdog group Environmental World Watch Inc. to test local waterways for chromium 6 (also known as hexavalent chromium), which increases risk of lung cancer in those who inhale it. The group reported “significant quantities” of the toxin downstream from Disney’s facilities.

Unsurprisingly, Disney has been tight-lipped about the case so far, but a spokesperson did call the allegations “completely baseless.”

This all comes on the heels of the company’s big we’re-going-green announcement earlier this year, when execs outlined plans to conserve energy and reduce emissions and waste. If it turns out the dumping accusations are legit, Disney’ll have quite the PR problem to imagineer its way out of.

 

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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