The Internet Can Boil Pasta and Heat My Home Too!

Photo courtesy zdnet.co.uk

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Last November, in our “Top 20 Econudrums,” we asked whether it was more environmentally friendly to read the paper in print or online. It’s a question with a surprising answer: As it turns out, it’s often greener to read dead trees. This is true largely because of the giant environmental impact of servers. But thanks to some techies in Zurich, that could change soon.

Here’s a little background: Server farms—also known as data centers—are the enormous housing facilities that make the internet possible. A single Google data center, in Oregon consumes as much energy as a city of 200,000. That’s because servers not only have to be on 24/7, they need to be kept cool 24/7.  Up to 50 percent of the power they use is just to keep them from melting down.  Overall, the internet is responsible for 2% of global carbon emissions, about the same as the aviation industry.  And as the internet becomes increasingly prevalent in China and India, well, that means a whole lot more Xiaonei pages and Orkut accounts that will need hosting.

So it is good news, nay, great news, that the IBM lab in Zurich has developed a new cooling technology by attaching teeny-weeny water pipes to the surface of each computer chip in a server. Water is piped within microns of the chip to cool it down, then the waste water is piped out hot enough to make a cup of Ramen, heat a building, or keep a swimming pool warm. The new cooling system will reduce the carbon footprint of servers by 85 percent and the energy use by 40 percent. If this technology were in MoJo‘s office we could ditch the electric tea kettle and just go to the server closet to steep our chai. Check out a video of the technology after the break.

 

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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