The Onion Sells Itself to China, and a New Comedic Genre Is Born

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As you may have heard, The Onion has been sold to the Chinese. Not really, of course, but you could be fooled by their site this week. It’s a much-needed comedic shot in the arm after the recent sad news that their California print editions are shutting down.

The funniest bit isn’t actually any of the China-related content on the Onion homepage, but the website they set up for their fake Chinese parent company, Yuwanmei Amalgamated Salvage Fisheries and Polymer Injection Corp. From the “Company History”:

Founded in 1998 without incident or legal complication, what is now a glorious 300,000-square-foot processing center began as a humble 230,000-square-foot warehouse.

Clicking through the Yuwanmei website I can’t help but think that we’re witnessing the birth of a new—and potentially game-changing—comedic genre: the fake website. While fraud and deception are nothing new to the internet, and fake websites have been sometimes innovative promotional tools for movies and TV, the culture is still barely scratching the surface. Besides the Chinese Onion, the best example I’ve come across is an extensive spoof website featuring the comedian Charlie Murphy as Leroy Smith, the man who motivated Michael Jordan. Nike is apparently behind this project, which explains the bells and whistles, like the Leroy Smith video game. The ease with which this stuff can go viral (Leroy’s website comes fully equipped with Twitter, Facebook, YouTube, and iPhone apps) has to have entertainment execs salivating.

Look for Hollywood to follow the lead of the website for the new Apatow flick, “Funny People”, which features long fake trailers for the fake movies its protagonists star in.

Have a favorite fake website? Leave your links in the comments. But first, watch a video of Charlie Murphy (yes, Eddie’s brother) as Leroy Smith, the man who motivated Michael Jordan, after the break.

Update: The Onion has taken it even farther than I had realized. Check out the Yu Wan-Mei Corp. Twitter feed (h/t to commenter Yu Wan Mei).

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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