Gay Gamer Wins EA Promo, Says No Thanks

PixelPoet's winning photo

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EA’s “Sin to Win” promotion at Comic Con proved to be an epic fail. The sanctioned #lust Twitter tag is so swamped with critiques that its hard to find even one actual submission of an “act of lust.” The original poster for the contest has been removed from Twitpic and replaced with an apology that refers to “booth babes” as “costumed reps.”

In an effort to spin the promotion away from the assumption that all of their consumers are heterosexual men, EA “randomly” chose a gay gamer, who subversively submitted a photo of himself and a “booth bear.”

The winner, PixelPoet, refused the runner up prize and posted the email he sent to EA about his decision on GayGamer.net, a site he invited EA to explore “as perhaps a first step in getting to know your many customers outside of the fratboy demographic this contest was seemingly designed to attract.” He also gave EA several suggestions as to what should be done with the refused $240 gift card prize:

1)A new sexual-harassment training video/seminar

2) Another PR team to try to spin this whole debacle of a contest into a positive light

3) A direct phone line to EA’s legal depart to use before you try anymore PR stunts

4) Six copies of your game when it releases, since I know you’ve lost at least that many fans with this stunt

5) Or the next time you go to Hooters (for the wings, of course), leave a $240 tip for your waitress in a karmic way of balancing out what has been done to the booth babes of SDCC due to this contest

Personally, I would love to see EA enact options 1, 4, and 5. PixelPoet at least deserves a free copy of the game, though perhaps instead of patronizing Hooters, the “costumed reps” would appreciate a $240 bonus for having to deal with the few attendees who thought the promotion was a good idea. And since, as PixelPoet points out, the promo happened on the heels of an EA event with GLAAD, it looks like they could use another sexual-harassment and safe space training.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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