Jamba Juice Gets Its War On

Jamba Juice

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Get your Chimichurri Chicken Wrap on! That’s the message of a new Jamba Juice website that blatantly rips off the late, great comic strip Get Your War On. It’s got the familiar clip-art office drones, but they’re no longer ranting profanely about the murderous absurdities of the Bush years and the depredations of global capitalism. Instead, these guys just want to “capitalize on a Gobble’licious Sandwich.” GYWO creator David Rees, rightfully annoyed, has declared “No Juicetice, No Peace!” But he also gets that there’s not much he can do about a big company appropriating appropriation from the cool kids. His advice to his supporters:

Pray. Pray for the destruction of the Temple of Juice. No, seriously? Just remember that most corporations are lame, and most advertising/marketing agencies are lame, and this kind of lame, dispiriting appropriation happens all the time. Just always keep that thought somewhere in your head. And drink wine instead of juice.

Though I’m kind of wondering if Rees didn’t plant the seeds for the Jamba “tribute” site with his penultimate strip in January. Did this…

…get some ad team thinking it would be clever to answer with this?

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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