Obama Sips It, Celebs Love It–How Did Water From a Junta-Ruled Country Go Eco-Chic?

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Just a few days into her reporting trip to Fiji to check out the source of America’s No. 1 imported bottled water, MoJo freelancer Anna Lenzer was arrested, hauled to police headquarters, and threatened with imprisonment… or worse. She stuck it out, and the results of her investigation cast a sharp light on a celebrity-beloved brand. Fiji Water,  her MoJo cover story points out, is produced under a military dictatorship, processed in a diesel-fueled plant and shipped across thousands of miles of ocean in bottles that use twice as much plastic as many competitors (yes, our intrepid factcheckers weighed them–and calculated how far some other brands travel to US store shelves. And then they sacrificed themselves and did a bottled water taste test.). Yet it’s focused its marketing on winning huge credibility with eco-conscious consumers, even claiming that to drink Fiji Water is to fight global warming. Lenzer’s story, “Spin the Bottle,” captures the contradictions and dilemmas of a “green” business. Check it out and let us know what you think in the comments!

Speaking of comments, we suspect this piece will kick off plenty of discussion, so we’re pulling together bottled water experts, industry reps, and critics, together for a live discussion/online forum, likely August 17. Stay tuned for the details–we’ll promote it on the home page and also post the info here in the blog.

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Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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