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Writer Anna Lenzer has brought it to my attention that the subject of her recent Mother Jones expose, Fiji Water, is looking for social media help. And that’s not surprising, considering the thousands of anti-Fiji Water tweets and Facebook comments piled up after the Mother Jones article was published. As Lenzer revealed in the story, Fiji Water is produced in a country ruled by a military junta and despite its green image, its signature bottles uses twice as much plastic as competitors’.

To combat the negative publicity, Fiji Water first tried issuing a statement against the article. Then we posted a rebuttal. The co-owner of the company made libelous comments about the article on Twitter, and Fiji Water’s go-to press rep, Rob Six, posted comments on blogs and newspaper sites. Presumably not seeing much payoff, Fiji Water went with a softer tactic: contests with prizes and feel-good stories about the company’s charitable works.

The company has another Twitter strategy, though: bribery. According to multiple users, @FijiWater contacts those who have tweeted positively about the company and offered them free water. Or, if they’re less lucky, a coupon code or a beach towel. In its desperate bid (or so it seems) to get followers, @FijiWater writes back to just about anybody who tweets nicely about it. Judging by the job listing, even with the swag, it’s still not working as well as they’d like.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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