Ride350 Dispatch: The Beginning

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[Guest bloggers Lily Abood, Ben Jervey, and Adam Taylor will be writing from the road next week while biking 350 miles to raise awareness of climate change issues. This post is the first in the Mother Jones Ride350 Dispatch series.]

Climate change research tells us that unless we reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause irreversible damage to the planet. But is 350 really the most important number on Earth? Bill McKibben thinks so, and so do we. That’s why Ben, Adam, and I will be riding bicycles 350 miles from Arcata to San Francisco on October 19-24. We’ll do this with the support of 350.org, an international coalition of concerned individuals building a global grassroots climate movement around the most important number on the planet: 350.

For us, riding 350 miles along the northern California coast is a small yet important act of solidarity to spread the word about climate change. Along the way, we plan to engage local activists, politicians, school children, and everyday citizens to mobilize for change as well. We don’t claim to be climate experts, or the most knowledgeable activists on the road, but our hearts are in the right place and we’re motivated to help. Many of us, like you, have already started making small changes in our daily lives to minimize carbon emissions—packing reusable grocery bags, switching off lights when we leave the room, and recycling everything we can (clothes, plastics, cars, apartments), etc. But together we can do more.

350.org is an international organization calling everyday citizens to action with the belief that raising awareness around the number 350 will put pressure on world leaders to aggressively address climate change, causing a paradigm shift in how individual countries approach a global problem. The organization asks only that we take action to spread the number—how we choose to do so is completely up to us. (For inspiration, check out this action being organized in the Middle East.)

As a team, we look forward to keeping in touch with the Mother Jones community as we make this journey. Please leave comments with your thoughts, words of encouragement, and any suggestions of places to see, people to meet, or actions to take as we ride from Arcata to San Francisco. And, if you’re in the Bay Area, please consider welcoming us home in San Francisco on October 24 for 350.org’s International Day of Climate Action. Groups like Greenpeace, the Mobilization for Climate Justice, and Global Exchange are organizing the event, and it promises to be an inspiring day.—Lily Abood

Adam Taylor is a green building consultant in San Francisco. While a bicycle enthusiast, he has never done anything like Ride350 before in his life—you can tell by looking at his legs. Ben Jervey is a journalist, activist, world traveler, great wedding dancer, and looks great in spandex. Lily Abood has worked with nonprofits in the Bay Area for 10 years (including her current role as Mother Jones’ Major Gifts Officer). She plans to hug a lot of CA redwoods while she’s on this adventure. For more information about the entire Ride350 team, check out the rider profiles here.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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